When you need to collect leads, there are many ways to do it, including paid marketing. However, if you already have a website with traffic, popup marketing is one of the most effective methods.
You never know when your website’s organic traffic might decline. Also, a single visit doesn’t guarantee that a visitor will return.
Integrating a popup can help solve this problem. With the same amount of website traffic, you can generate more sales by collecting leads. Even if a visitor leaves, you’ll still have a way to reach them with your offers.
This blog post is all about doing popup marketing the right way.
Popup marketing is the practice of showing a small overlay window at the right moment on a webpage to grab attention and convert a visitor into a lead or customer. It is often used to collect email addresses from site visitors for follow-up campaigns. Popups can also be an effective way to present exclusive offers and encourage engagement.
Creating a popup is easier than most people think, especially these days! All you need is a popup builder plugin like Popupkit.
It doesn’t depend on any other plugins; just install, activate, and you’re ready to start creating popups. To install the plugin, go to your WordPress dashboard and go to Add Plugins.
Now search for Popupkit in the plugin directory, and it will appear. Then install it and activate it. For advanced features, choose a plan that suits you. Currently, they are offering up to 70% OFF!
After activation, go to your WordPress dashboard and open the Plugins section. There, you’ll find Popupkit, from where you can manage everything.
To create your first popup, select Campaigns from the dropdown list. You’ll see two options: Add New Campaign or Choose from Templates.
You can pick from different template styles such as floating bar, full-screen, slide-in, and gamified.
I recommend choosing from templates since there are plenty of ready-made designs. Simply select your campaign type and goal, and you’ll see all the available templates that can be imported with a single click.
For example, if you want to create an email lead collection popup, choose a suitable template and then customize it. Replace the demo text with your own and adjust the design to match your brand.
What I enjoyed about Popupkit is that it allows users to edit popups with ready blocks inside the WordPress editor. You can either use Gutenberg blocks or the blocks that come with the plugin.
In the next step, you can decide where the popup should appear on your site.
No matter how good your popup is, it won’t work unless it’s shown on the right page and at the right moment. In this section, we’ll learn how to place a popup effectively.
To begin, go to the block settings of the campaign. First, choose the campaign type. For example, you can select a fullscreen popup. Next, go to the Open Event option and select the activity that will trigger the popup.
For instance, you might choose On Page Load, then adjust the Open Delay to set the timing.
Under the Entrance Animation option, you’ll find a wide variety of animation styles. Pick one that matches your website’s look and feel. The best part is, you can choose separate animation styles for both entrance and exit.
Now, decide how users can close the popup. Options include:
This is the most important step. Here, you can select which pages will show the popup. You can easily include or exclude pages with just a few clicks.
If most of your traffic comes from a specific region and you want to collect leads from there, use Geolocation Targeting. This feature even allows you to target visitors from a specific city.
Other options include setting Popup Frequency, IP Blocking, and Schedule. For example, if you don’t want to annoy visitors with too many popups, adjust the frequency. You can also control the timing and duration of campaigns.
For the best results, display popups on pages where users are more likely to share their email addresses.
Another effective approach is to offer something valuable in exchange. A lead magnet, such as a free guide, discount code, or exclusive offer, naturally encourages visitors to submit their email.
Let’s say you don’t want to collect leads with a popup but instead want to increase conversions. For example, if you run a WooCommerce store, there are two effective ways to promote your products.
You can either create a regular fullscreen or mobile popup that offers a discount percentage, or you can design a gamified popup with a coupon wheel. Gamified popups work particularly well because people enjoy games and interactive experiences. When visitors see a spinning wheel offering attractive discounts, conversion rates often increase significantly.
Another powerful option is to add a countdown popup in a floating bar or any other section of your site. Countdown popups create a sense of urgency, also known as FOMO (fear of missing out). For example, you can offer a special discount for a limited time, encouraging visitors to secure the deal before the countdown ends.
You can even set shorter countdowns, such as “Complete your purchase within the next 30 minutes to get 50% off.” This tactic often pushes customers to act immediately.
Important: Before setting coupon percentages in the wheel, make sure you’ve already created the corresponding coupons in your WooCommerce store.
If you’re overwhelmed by the number of popup types and wondering which one works best for different situations, this section will help you choose the right option.
It’s not enough to just integrate popups into your website, you also need to track how they are performing. If you’re using Popupkit, checking analytics is simple.
From the plugin’s dashboard, go to the Analytics section.
There, you can review the overall performance of your popup campaigns. For example, you can see the percentage of clicks from desktop, tablet, and mobile devices. You can also view the visitor ratio across different browsers.
If you’ve set up popups to collect leads, just go to the Subscribers tab, where you’ll find detailed information about your subscribers.
If you’re running multiple campaigns, you can view all of them together to get an overview of performance. You can also click on any specific campaign to see detailed analytics.
Even with the best popup builder, you may not see results if your word choice and targeting are off. Write every word carefully so it doesn’t annoy visitors. Also, make sure to optimize your campaigns regularly based on analytics and performance data. Try Popupkit now!
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