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One of the easiest ways to increase average order value and boost sales in your WooCommerce store is by offering product bundles with discounts.
Now, there are several product bundle plugins, but we picked the ones that have proven to grow a WooCommerce store’s revenue. Here’s the quick look at these tools:
Here’s the “at a glance” view before we dive deep into each plugin.
| Plugin | Best for | Pricing | Bundle type | Discount flexibility | Customers “build their own” | Notes |
| WooCommerce Product Bundles | Advanced, “official” bundling | Paid | Full bundles + optional items | Strong (rules-based) | Yes | Great for serious bundle catalogs |
| WowRevenue | Bundles + BOGO, FBT, mix and match | Free + Pro | Mix & match + offers | Very strong (campaign style) | Yes | Best “value” plugin on this list |
| WPC Product Bundles | Simple bundles on a budget | Free + Pro | Basic bundles | Good | No | Straightforward UI, fast setup |
| Product Bundle Builder | Drag-and-drop bundle builder | Free + Pro | Composite + mix & match + BOGO | Strong | Yes | Great if you want a visual bundle building |
| YITH Product Bundles | Upsell-style bundles for growing stores | Free + Paid | Fixed bundles + optional items | Good | No | Stable, but the premium plan is needed for essential features |
| Smart Product Bundles | Subscription boxes + bundle hub page | Paid | Bundles + category-based bundles | Strong | Yes | Great layouts and bundle-in-bundle concept |
Want an in-depth overview of each tool listed here? Feel free to read the next sections to learn more details about product bundles and the suitable plugins.
WooCommerce product bundles are two or more products sold together as a single offer, usually with a discount, special pricing, or added value incentive.
Instead of selling items individually, you sell them as a combined deal. The goal is simple: increase average order value while making the buying decision easier for customers.
Bundles work because they:
You can create fixed bundles where the items are pre-selected. Or you can allow customers to build their own bundles by choosing products within certain rules.
Examples:
In short, product bundles turn individual products into strategic offers that drive more profits from the existing customers.
There are three common ways to create product bundles in WooCommerce. While all of them work – not each option is suitable for every business.
This is the most flexible and beginner-friendly (and also most scalable) method.
You can:
If bundles are a real part of your strategy, plugins are the smoothest route.
Grouped products are WooCommerce’s basic way to “group” items together.
It’s fine for:
But it’s limited because:
You can practically do anything with custom code. But it comes with tradeoffs:
For most stores, plugins are the most intuitive option because they give you bundling rules and promotions without heavy maintenance.
We didn’t just look at popularity.
We focused on what actually matters in day-to-day WooCommerce stores.
Here are the five practical factors we used:
Some plugins only create fixed bundles. Others allow mix-and-match, frequently bought items, or BOGO-style offers.
We looked for flexibility. The more bundle types supported, the more creative you can get with your offers. Also, you save a lot of money as you don’t have to pay for multiple plugins.
Bundles are all about value.
We checked whether the plugin supports:
Good pricing control means you can experiment without rebuilding everything.
Bundles must look clean and easy to understand.
We considered:
If a bundle feels complicated to shop for, it won’t convert.
Most stores have multiple plugins.
So we checked compatibility with:
A good bundle plugin should fit into your store without breaking anything.
This isn’t just about “cheap vs expensive.”
We asked:
The right plugin should feel like an investment, not an extra cost.
So, you already got a brief look at the plugins that help you create product bundles. In this section, we go deeper and discuss what makes each tool great for bundling items together.
If you have an online gift shop, you know how important it is to offer “build-your-own” gift boxes with nice discounts. This plugin easily lets us do that. The WooCommerce extension allows combining simple, variable, and even subscription products into flexible packages.
To test things, we created pre‑configured kits with fixed pricing and allowed customers to swap optional items, which solves the problem of inventory waste.
The dynamic pricing rules feature allows bulk discounts and tiered pricing. Also, the plugin gives alerts when bundled items are running low, so we can easily restock before orders are affected.
From this list of product bundles plugins, WowRevenue has specifically surprised us due to its modern design and advanced features while being very budget-friendly.
The best part is, it promotes itself as the complete package – meaning you can create product bundles as well as Buy X Get Y offers, frequently bought together suggestions, and much more.
Also, you can use the plugin to let customers build their own mix‑and‑match bundles – where you can apply custom discounts based on each item.
You might also like its spending goal feature that nudges customers to spend more in exchange for free shipping or an exciting coupon.
Overall, WowRevenue solved the challenge of running multiple bundle‑related promotions without requiring separate plugins.
Create bundle campaigns, mix‑and‑match bundles, and “frequently bought together” offers from the same interface.
Offers a generous free version with many essential bundle features, so new business owners can quickly get started.
If you want a free product bundle plugin with working settings, you can try WPC Product Bundles. It’s been in the market for a while, and users seem to like it because of its straightforward UI and product bundle approach.
From our testing, the tool allowed us to group simple and variable products easily, set default quantities, and apply either percentage or fixed discounts.
A great flexibility the tool offers is setting up different minimum quantity limits for each product in the bundle. But users can easily configure it for each item separately.
Product Bundle Builder is another great bundle plugin that comes with an amazing visual drag-and-drop interface. It allowed us to easily assemble composite products, mix and match collections, and BOGO deals without any complicated steps.
The plugin supports virtual and downloadable products, displays stock levels and ratings, and lets you choose whether bundled items appear as separate line items or a single bundle in the cart.
When you upgrade to the Pro version, the plugin offers several useful features, such as refining your bundle item lists by Categories and Tags, ensuring only products with designated attributes appear. Also, you can exclude specific products to prevent them from appearing.
YITH’s WooCommerce Product Bundles helped us craft upsell bundles easily. For example, if you have an electronics and gadget store selling cameras, you can offer a bundle like “camera + memory card + battery” with optional accessories.
You can easily add unlimited products to a bundle, hide or show names and descriptions, and allow customers to choose variations (color, size, etc.).
Pricing is flexible, so users can set a fixed bundle price or let the total be the sum of its parts, with optional discounts.
We also found a flexible shipping option – allowing store owners to set a single shipping cost for the whole bundle or ship items individually.
The plugin is great for medium to large businesses, while startups may need to opt for a more budget-friendly and generous option.
Another WooCommerce extension we delve into while doing our bundle tools research.
The “bundle‑in‑bundle” feature seems unique as it allows displaying all bundles available in a store on one page, so customers can easily find them.
Also, there’s no limit to the use of variable products; you could practically add an infinite number of variations to the bundles.
For testing purposes, we created subscription boxes by integrating WooCommerce Subscriptions and set up flexible pricing: fixed, per‑product with bundle price, or per‑product without bundle price.
You get options to display the bundles with different layouts, such as table, grid, or full‑width. In addition, the plugin lets you display the bundles as Grouped or Flat under the parent bundle and control the line spacing on the cart or order page. These settings ensure better visual clarity and more engagement.
Here’s our honest suggestion. There’s no fit-for-all plugin, but we can guide you in the right direction.
Yes, you can easily create product bundles for WooCommerce using the free plans of popular plugins such as:
Here is the simple step-by-step process if you use the product bundle plugin, WowRevenue:
Product bundles are one of the simplest ways to increase your average order value without chasing more traffic.
The right plugin can help you:
If you want advanced control, go with a powerful bundle-focused plugin.
If you want bundles plus promotional tools, pick something more conversion-driven.
If you just need simple bundles, a lightweight option will do the job.
There’s no “one-size-fits-all” winner.
The best choice depends on how you sell, how often you run promotions, and how much flexibility you need.
Start simple. Test what works. Then scale your bundle strategy from there.
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