Running a WooCommerce shop can feel freeing at first. You set up the basic plugin, grab a theme, and start selling. But soon, you see some gaps. Maybe the checkout fields can’t grab all the info you need. The sales funnel is stuck on one page. You might struggle to print packing slips or connect with your CRM.
When I began building stores with WooCommerce, I fixed these things by writing code myself. Honestly, it was tough. It took a lot of time, had bugs, and wasn’t easy to keep up with. After a while, I found something better. The WooCommerce plugins/addons/extensions fix these problems.
In this guide, I’ll share the extensions I use again and again for my client site. They turn a simple WooCommerce site into a great, full-featured store. I’ll also explain clearly how each plugin helps, and why I trust it.
What are WooCommerce Plugins or addons?
WooCommerce plugins are like small tools. They add new features to your shop. Each one has a job. Maybe it helps you make PDF invoices, create wishlists, customize checkout fields, or send orders to Google Sheets.
Installing WooCommerce plugins will not change the main files in WooCommerce. It just plugs in and adds extra things your store can do. This addon’s style means you only add what you need. You can find many addons for free on the WordPress plugin library.
Some other plugins are paid for and sold by their developers. They’re updated often, so you get new features and bug fixes. With extensions, you get advanced shop features that, otherwise, would take a lot of tricky custom code.
Why Do You Need WooCommerce Extensions?
The basic WooCommerce plugin is light and easy, but it’s also plain. Most stores need special extra features. Maybe your wholesale customers want different prices. Maybe your marketing team wants special coupons. Maybe you need to print invoices and packing slips.
Extensions let you add all these upgrades in minutes, with no extra code. They can also connect your shop to services like CRMs, social media accounts, or payment gateways. Most importantly, the right extensions give your customers a smooth, modern, and user-friendly site. Good plugins improve the customer experience, help your store run better, and let you focus on selling instead of rebuilding features you need.
Can You Get the Same Features with Code?
If you know how to code, you can build nearly any feature. But why would you, if someone already built it right? Building things like invoice makers or checkout forms by hand means you must deal with tricky code, updates, and security. I used to do this for lots of clients, but it got messy and hard to manage.
Extensions are tested on thousands of shops and come with support. Most offer smart features you might not even think about, like compatibility with popular builders or extra settings. Sure, you can use a code snippet for simple tweaks. If you want to change a button label, that’s fine. But for anything tough, save yourself trouble and use a well-supported extension.
Essential WooCommerce Plugins for 2025
Here’s my short list of plugins that almost every modern WooCommerce store should check out. I’ll tell you what each plugin does, how it helps, and the best features I’ve seen. If there are big differences between the free and pro versions, I’ll note them too.
WooCommerce PDF Invoices & Packing Slips
This tool creates PDF invoices or UBL files automatically. They get attached to WooCommerce order emails for you. You can also download or print invoices or packing slips right from the admin order screen. It comes with a simple template you can change with HTML and CSS. You can bulk-make invoices and use your own numbering system. The plugin comes in many languages. If you buy extras, you get proforma invoices and credit notes too.
Invoices are a must for every online shop. Before I found this plugin, I made invoices by hand. It took forever and was easy to copy something wrong. Now, each order gets a PDF invoice sent out-no work from me. Customers can even download their own invoice from the My Account page. That means less admin for me, and better trust for my clients. The packing slip helps with shipping and saves time in the warehouse. The free version is enough for most people. If you need more, the upgrade adds extra documents.
What You’ll Love About This Plugin:
Add PDF or UBL invoices to WooCommerce order emails
Print or download invoices and packing slips from the admin
Bulk-generate invoices with your own numbering
Easy template changes and support for many languages
Free version has one template; paid options add more documents
YITH WooCommerce Wishlist
This plugin lets shoppers build a wishlist. People can save products to come back later or share with others as gifts. YITH adds an “Add to Wishlist” button on your product pages. It makes a special wishlist page, too. You can also decide which columns look best, and use a widget to show off wishlists. Pro users can see shop-wide wishlists and send marketing emails based on these lists.
Wishlists help bring shoppers back and encourage sharing. Many customers save products for later or send their list to family for presents. Coding this by hand is a pain, but YITH makes it simple. The free version covers what most stores need. If you want deep marketing, the pro gives you even more tools. For stores with gifts or personal items, a wishlist is very helpful.
What You’ll Love About This Plugin:
Let people add and share wishlist items
Choose the wishlist page and button location
Works with product variations and lets you pick table columns
Pro features: see customer wishlists, send promo emails, support multiple wishlists
Widgets and shortcodes, plus public/private list settings
Bit Flows – AI-Powered WooCommerce Automation Tool
Bit Flows is an AI-powered workflow automation tool. It connects WooCommerce with 200+ apps, like Google Sheets, Trello, CRMs, and AI tools. You create “flows” with a drag-and-drop builder. Pick a trigger (for example, a new order). Then pick what happens next, like sending an order to Google Sheets or Slack. You can use routers, conditions, iterators, and delay times to make complicated automations.
I often need to send shop data to other services. Manually copying stuff over takes too much time and can lead to mistakes. Bit Flows automates it, all inside WordPress, so important details never get lost. It supports different triggers, such as when an order or coupon changes, or a customer is updated. The free version manages common flows. If you buy Pro, you can tackle deeper tasks with more features.
What You’ll Love About This Plugin:
Connect to hundreds of apps, including CRMs and spreadsheets
Visual flow creator with loads of triggers and actions
Add logic and delays if you need
Reduce boring manual work
Free for basic events, pro adds premium automations
Min Max Default Quantity for WooCommerce
This plugin lets you set minimum, maximum, and “step” amounts for orders. That way, you control how many items each customer can buy. You can also set default quantities, or even lock buyers into a fixed choice, like packs of 50. It works site-wide, per category, or per product. It has extra options such as making a dropdown or showing prices that change with quantity.
Some items need to be sold in batches or with a minimum order. Think of wholesale or limited deals. I used to write code for this, which was slow and hard. Here, you just click a few settings. I used it to let some customers buy just one exclusive gift box, while others must buy in bigger lots. The free version does lots, but upgrading lets you use dynamic pricing too.
What You’ll Love About This Plugin:
Set minimum, max, and step amounts on products or categories
Make default or fixed quantity settings
Offer dropdowns and automatic total price display
Show units like kg or m², supports decimals
Works for limited, exclusive, wholesale, or promo sales
Pro version works with dynamic pricing and more rules
Checkout Field Editor (Checkout Manager)
You can add, change, move, or remove checkout fields with this plugin. There are over 20 types: text, number, email, radio button, select, and more. It’s all drag-and-drop. Add rules for checking if something is filled in or meets certain requirements. Works for both classic and block-style checkout. Devs get hooks too. The free version has plenty of field types and validation; the pro adds more.
Clients often want extra info from customers. For example, I needed a field for engraving. Without this plugin, it took special code and extra time. Here, I can add a new checkout field in seconds, plus make sure people can’t skip it. You can also control where that info shows (like in emails or the order page). You can even hide certain fields or block address changes. It really makes checkout flexible.
What You’ll Love About This Plugin:
Add, edit, hide, and remove WooCommerce checkout fields
20+ field types including text, select, radio, etc
Drag-and-drop field order, change titles and placeholders, CSS options
Validation for numbers, emails, phones, etc
Show/hide fields in emails or on order details
Pro gives more advanced field types and rules
Bit Form – Advanced WordPress Form Builder
Bit Form is a visual WordPress form builder plugin. Drag and drop to build forms for contact, payment, inquiry form, and more. It’s light, only 15 KB for simple forms, and looks great on phones. The free version has lots of fields, even logic. Pro adds payment, more integrations, and advanced logic for forms with conditionals.
Every store needs some type of form. Such contact forms,customer complaint forms, product inquiry forms, and more. I used to install different plugins for different needs. Bit Form puts all forms in one spot. I built a long adoption form with steps and “if this then that” logic. Integration with Bit Flows made it easy to send the replies to our CRM. There’s built-in spam protection and double opt-in, too. For payments (deposits, donations), just use pro.
Pro version for payments, unlimited logic, and more custom features
WooCommerce Menu Cart (WP Menu Cart)
Adds a shopping cart icon to your main menu. You choose if it shows by itself, or shows the cart’s item count or price. You can pick alignment and whether it shows all the time or only if items are in the cart. Adopts your theme’s style right away, and Pro gives extra icons, a fly-out cart, more placement options, and shortcodes.
Lots of themes miss a cart icon in the main menu. Shoppers may not know where to click. I’ve had projects with this exact problem. This plugin puts an easy-to-see cart button front and center. If there’s nothing in the cart, it hides itself to keep things neat. Pro adds a flyout with item details and easy quantity changes.
What You’ll Love About This Plugin:
Adds a cart icon to the menu, shows count or subtotal
Hide the cart if it’s empty, or show it always
Choose where it sits (left/right)
Looks like the rest of your site, but you can use custom CSS
Supports both WooCommerce and Easy Digital Downloads
Pro: extra icons and flyout, several menus, shortcodes
YITH WooCommerce Compare
Let’s customers compare products side by side. It builds a table that lists the main features or specs. It pulls this info from WooCommerce attributes. Use a widget to display the compare list. You can also change the look of the compare table to match your site.
People want to see what makes two products different before they choose. I had a shop selling electronics, and this was a big request. Before comparing, users opened tons of tabs and got lost. With it, they see the products side by side. Lightweight and flexible, and you can style it however you like.
What You’ll Love About This Plugin:
Users add items for side-by-side feature comparison
Widget to show the current compare list, easy access
Customizable table to fit your brand and style
Works with WPML for different languages
Pro from YITH adds advanced features for a price
YITH WooCommerce Quick View
Gives shoppers a fast way to see product details in a pop-up. They can check options, read about it, and even add to cart without leaving the shop page. There’s a flexible button and a pop-up style for free. Pro adds more icons, effects, navigation, social sharing, and advanced add-to-cart tools.
On pages full of products, customers want a fast peek. With Quick View, they can see info and buy, all from the main page. I used this for a clothing shop and saw more people adding to their carts. Works perfectly on phones and links into other YITH tools too.
What You’ll Love About This Plugin:
Add a “Quick View” button to product listings
Opens item info in a modal-variations, descriptions, and add to cart
Set pop-up look and colors how you like
Pro: icons, hover actions, product navigation, slider, redirect, and social sharing
Friendly for mobile and most modern themes
CartFlows (Checkout & Funnel Builder)
CartFlows lets you build sales funnels and better checkout screens. Swap WooCommerce’s single-page checkout for conversion-boosting steps. Ready-to-go templates for landing pages, order bumps, thank you pages, and more. Drag and drop to arrange steps. Get upsells, downsells, split testing, and smart linking to your products. Works with builders like Elementor.
WooCommerce’s default checkout is basic and not made for online marketing. With CartFlows, you can guide shoppers from product to checkout with extras along the way. Customers see just what they need, move smoothly, and everyone wins. For online courses and digital sales, a one-click upsell can make a big impact. Free gets you started, pro brings A/B testing, order bumps, and more.
What You’ll Love About This Plugin:
Drag-and-drop funnels and checkout flows
Templates for checkout and thank-you screens
Replace single-step checkout with stages or add-ons
One-click upsells, order bumps, downsells (pro)
A/B test your flows to see what works best (pro)
Works with major builders and supports coupons and payment gateways
Bit Social – Share WooCommerce Products to Social Media
With Bit Social, you can share your WooCommerce products on social media. Works with Facebook and LinkedIn for free. Pro unlocks more like Tumblr, Google Business, Discord, Twitter, Pinterest, and more. Schedule ahead or post right away-and share old products when you want your channels to stay active. Sort platforms in groups, set quiet times, and decide which posts go where.
Running social for an online shop is tough. With Bit Social, every new product or blog update goes out to your channels. No manual sharing. I did this in a soap shop, and it helped bring in shoppers consistently. Upgrading to Pro brings Instagram, Pinterest, and more. You can keep old posts cycling and tailor them for each platform.
What You’ll Love About This Plugin:
Shares WooCommerce/WordPress posts to social media
Schedule, share instantly, or recycle
Editorial calendar, group platforms, sleep times
Filter by category or type (even WooCommerce products)
Pro adds major platforms like Twitter, Pinterest, Instagram, and TikTok
Direct Checkout for WooCommerce
Direct Checkout sends customers straight to checkout after adding a product. No cart page in the middle. Clean up the checkout by removing fields you don’t need. Quick-buy buttons let people buy from the product page. Ajax add-to-cart means faster shopping with no reloads. Pro puts a cart form and checkout all on one page.
More steps mean more people leave before paying. With Direct Checkout, shoppers skip the extra page and buy faster. I tried this on a digital shop and saw more finished orders. Ajax add-to-cart keeps the shopping smooth. Pro is great for single items or step-by-step sales.
What You’ll Love About This Plugin:
Skip cart, go right to checkout
Clean up checkout, fewer fields
Ajax for quick adds, no reloads
Buy now on the product page
Pro: one-page checkout with the cart built in
Dokan Multivendor – Build Multivendor Store
Dokan turns your shop into a marketplace, like Etsy or Amazon. Each vendor gets a store, their own products, and ratings. Vendors manage stock and orders from the front of the site, while the main admin stays in control on the back. Supports commissions, multiple payments, analytics, coupons, discounts, and more. Pro adds Stripe Express, print on demand, order limits, location tools, chat, and advanced settings.
If you dream of having a shop with many sellers, Dokan is your friend. I used it to let designers sell their own clothes on one site. Vendors don’t see the admin backend and have their own dashboard. Commission payments are automated, and stats show who’s selling the most. Pro gives you things like live chat and vendor staff accounts.
What You’ll Love About This Plugin:
Vendors get their own store pages and brand
Management for products, coupons, orders, and admin stays in control
Handles commissions, lots of gateways, and pays vendors out
This plugin group is for selling to wholesale buyers. The core free tool adds a “Wholesale Customer” role and lets you set custom prices for those users. Hide retail prices, block coupons for wholesalers, switch to catalog-only mode, and add currency or WordPress translation support. Paid add-ons bring tiered pricing, discounts by category, shipping rules, minimum order rules, and advanced visibility.
Lots of businesses need both retail and wholesale. Without the right tool, shops end up duplicating products or hacking prices. I just added the wholesale role, chose special prices, and the right shoppers see the right prices and fields. Disabling coupons for wholesale is easy, and Pro gives control over more advanced options.
What You’ll Love About This Plugin:
Adds wholesale role/price feature for simple and variable products
Hide retail prices, turn on catalog mode
Block coupons for wholesale users
Works with multi-currency, translations
Paid add-ons: category, discounts, shipping rules, more user roles
Advanced Coupons – WooCommerce Coupons Management
Makes WooCommerce coupons smarter. Adds BOGO (Buy One Get One) deals, coupon links, usage rules, store credit, and templates. Cart rules let you create limits, like only for certain products or order minimums. Set up first-time buyer offers, or give store credit for refunds or rewards. Pro brings even more options.
The standard WooCommerce coupon tool is basic. I needed complex offers, like “Buy two get one free” or rewards only for first orders. This plugin does all that. Cart rules make sure you don’t waste discounts on the wrong orders. Store credit helps loyalty and refunds. Most features are free, but paid plans give you deeper control.
What You’ll Love About This Plugin:
BOGO deals, link-able coupons, cart rules
Limit coupons to certain products, buyers, or minimums
Store credit: give or refund, let people spend on checkout
Organize and categorize coupons
Free covers a lot; pro adds conditions and more automation
Yoast WooCommerce SEO
This Yoast add-on boosts WooCommerce SEO. It adds special markup (schema) for products, pricing, reviews, and more, helping with Google rich snippets. Gives extra SEO checks for product and category pages. Recommends titles and descriptions using AI if you use the full Yoast SEO Premium. You can add universal codes (GTIN/EAN), fix navigation, and optimize sitemaps. Social media shares show prices and stock levels too.
Search optimization is tough for online shops. This plugin makes your products show stars and prices right in Google results. That means more clicks. The plugin also tidies up the sitemap so Google doesn’t waste time on filter pages. It costs money, but the SEO boost often pays off.
What You’ll Love About This Plugin:
Product, price, and review markup for rich snippets
Custom SEO analysis, AI title/meta help (with Yoast SEO Premium)
Product code support
Better breadcrumbs and sitemap
Fancy social cards with prices/stocks
Comes with Yoast SEO Academy and support
Bit Assist – Chat Widget to Add 30+ Channels
Bit Assist allows adding chat widgets to your WordPress site. It connects with more than 30 chat tools: WhatsApp, Messenger, Telegram, Instagram, Discord, Slack, and more. You can hook up to live chat services like Tidio or Tawk.to. Tweak icons, color, and where it floats. Add extra widgets, a quick contact form, a FAQ, or even let shoppers check their WooCommerce order. The plugin can trigger automations too.
Customers want fast answers. Bit Assist puts all your contact options in one place, so people can reach you in their favorite way. When I put it in a beauty store, shoppers kept using WhatsApp and Instagram to ask about stock. The built-in form means you still get leads when you’re offline. WooCommerce shops can even show order status inside the widget. Pro unlocks more channels and analytics.
What You’ll Love About This Plugin:
Support for 30+ chat channels (including WhatsApp, Messenger, Instagram, etc.)
Easily connect with external live chat apps
Total control over style, placement, and animation
Add forms, FAQ, knowledge base, and order lookup
Triggers for automations with Bit Flows or Zapier
Pro: more channels, targeting, tracking
WooCommerce Tax
Used to be called WooCommerce Shipping & Tax. This plugin auto-calculates tax. Just enable it, connect WordPress.com, and the plugin applies the right rates for you based on store and customer addresses. You don’t need to look up or update tax tables by hand.
Tax is tricky and changes everywhere. Before, I managed tax tables with spreadsheets. Easy to get wrong. This plugin updates rates for you, so all you do is set it up once. It’s free, and you don’t have to worry about taxes in different states or countries.
What You’ll Love About This Plugin:
Figures out sales tax on its own using store/customer details
No manual rate updating needed
Connects to WordPress.com for updates and runs smoothly
Always free
Variation Swatches for WooCommerce
Turns those boring dropdowns into nice visual buttons-showing color, image, or text. Shoppers can see sizes, colors, or styles at a glance. The plugin works with product quick views, various shape settings, and global attribute controls. Options for out-of-stock items: cross them out, blur them, or hide completely. The advanced plugin lets you do more on shop pages or with fancy swatches.
Dropdowns are hard to see for colors or patterns. Shoppers want instant visuals. I set this up for a clothing shop, and customers loved it. Setup is quick, and you can control settings for lots of products at once. Free handles up to 30 out-of-stock settings; pro removes limits and adds blur/hide.
What You’ll Love About This Plugin:
Instantly swap dropdowns to button swatches
Show color/image/text options, pick round/square shapes
Manage display globally, even for lots of products
Out-of-stock swatches: cross/blurry/hide (pro)
Add radio, gallery, or multi-color swatches (pro)
CTX Feed – WooCommerce Product Feed Manager
CTX Feed builds product feeds for sites like Google Shopping, Facebook, Instagram, Pinterest, TikTok, and 130 more. Comes with templates built in, so it maps WooCommerce fields for each channel’s needs. Handles many formats (XML, CSV, etc.). Unlimited products/feeds. Can sync by HTTP/FTP. Schedules updates and double-checks for data mistakes. Pro adds dynamic attributes, filters, more mapping, languages, and currencies.
Getting products on shopping sites can be stressful. I tried doing it by hand-ran into errors and rejections. With CTX Feed, I follow a few steps, and feeds just work. Auto-updates keep listings up to date, no matter how many. Pro lets you filter feeds, exclude products, or customize titles for each channel.
Pro adds filters, dynamic mapping, brand support, and more
Advanced Woo Search – Product Search for WooCommerce
Advanced Woo Search makes product searching better. Results are instant, using live Ajax. Searches across titles, descriptions, SKUs, categories, tags. Supports relevance, corrections for typos, and synonyms. You can show pictures, prices, and more in search results. Use shortcodes/widgets as needed. Pro lets you search by attributes, custom fields, product codes, variations, and much more.
Built-in WooCommerce search isn’t good for big catalogs. Many customers just gave up. When I used Advanced Woo Search, results showed faster and were more relevant. Extra features like synonyms helped too. Works with page builders and translations. Free does plenty, but pro is worthwhile for stores with big or complex lists.
What You’ll Love About This Plugin:
Ajax searching for instant results
Looks at titles, descriptions, SKU, tags, categories, and more
Smart relevance, synonyms, typo fixing
Can show rich data and control display with widgets/shortcodes
Advanced Product Fields (Product Addons) for WooCommerce
Let’s you add custom fields on product pages, like input boxes, checkboxes, text, or options. Has a clear drag-and-drop builder, feels like Advanced Custom Fields. Ten field types in free. Smart show/hide options by rules. Sets flat fees for options. Pick which products show each field. Free works for simple uses; premium is for more: file uploads, color/image/text swatches, date pickers, math fields, content bits, AJAX, multi-currency, and more.
Some products need choices beyond standard variations. I had a pizza shop that let customers choose toppings via checkboxes. This tool made it easy-no coding. Business owners can build these extras alone. Free works for basic needs; pro supports file uploads, price formulas, and repeats for advanced shops.
What You’ll Love About This Plugin:
Add fields like text, numbers, emails, select, radio, checkbox, more
Show/hide fields based on selections
Flat fees for selections, basic or variable products
Basic version is fast and simple for translation
Pro: supports files, swatches, date/math, repeats, pricing formulas, languages
How many WooCommerce extensions should I have?
There isn’t one magic number. It really depends on what you need. My advice: start with a basic set-up. Only add new plugins when you really need them. Each new plugin makes your site a bit more complex and may slow things down, so choose wisely and don’t use two plugins for the same thing. For example, you shouldn’t need two product search plugins or more than one checkout editor.
When you look at an extension, make sure it’s updated often. Check that it works with your theme and other plugins. Make sure it does what you need. In my experience, a good WooCommerce shop ends up with five to ten special-purpose plugins, plus a few general ones (like SEO or caching). Try to add features, but keep your site fast.
Conclusion
Using the right WooCommerce plugins can take your online store from basic to amazing. You get happy customers, save yourself hours, and keep things running right. Every feature you need-better invoices, checkout, automation, product options-is just a good plugin away.
Over years of shop building, I’ve learned that choosing these well is far better than doing it alone. Use my list as a start. Try free plugins, then upgrade if you need. Here’s to building a WooCommerce shop for 2025 that’s not just functional, but stands out!
FAQs
Are WooCommerce plugins safe to use?
Yes, if you stick to trusted sources like WordPress.org or official developers. Always check ratings and reviews, keep plugins updated, and never use pirated copies.
Will many WooCommerce plugins slow down my store?
Each plugin adds a little load. Only use what you need. Test speed as you go, and turn off extra plugins. Well-made plugins do much more good than the slight slowdown they bring.
Do I need a developer to set up WooCommerce Plugins?
Most plugins here work with a simple setup. There are wizards and clear help built in. Complicated things like funnels or pricing formulas might need a tech person, but most features are easy enough.
Can I use these WooCommerce plugins together?
Yes, pretty much all of them play nice, especially the ones listed here. For example, Variation Swatches works with Dokan and Printful. Advanced Woo Search supports multivendor sites. For big changes, always test on a staging site first.
Should I buy Pro versions right away?
You can start free to try things out. Upgrade when you really need advanced features or support. Paying for pro usually gets you help and updates, which pays off if your store relies on those features.
Do you want an easier way to build your online store in WordPress? Then let’s look at FluentCart. This is a new eCommerce plugin alternative to WooCommerce. It is made to be simpler than WooCommerce. Most store owners using WooCommerce have to get many extra plugins to achieve specific functionalities. With FluentCart, all the main […]
Do you want people from other countries to understand your website? Making your WordPress site available in more languages can help you grow your business. When you add different languages, visitors feel happy. They stay longer and maybe want to contact you or buy from you. Many people see more visitors after they make their […]
The WordPress block editor (Gutenberg) revolutionized website design and content creation by using block elements like paragraphs, images, buttons, and more. Introduced in 2019 as a replacement for the classic editor, Gutenberg lets you build rich layouts without coding. Blocks make it easy to mix and match elements such as text, media, columns, etc., and […]
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
This website uses cookies
Websites store cookies to enhance functionality and personalise your experience. You can manage your preferences, but blocking some cookies may impact site performance and services.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
This cookie is set by Cloudflare to help manage bot traffic and protect the website from malicious activity. It does not collect or store any personal data and is used solely for security and performance purposes.
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
Clarity is a web analytics service that tracks and reports website traffic.